AT&T
Dolls
Brand
ProjectDolls
Date
Jun 2026
Description
AT&T's latest campaign, titled Dolls, captures a domestic scene centered on intergenerational conversation within a suburban living room setting. The commercial leans into realistic interaction, observing a family as they discuss antiques while navigating mobile technology use. Produced by Smuggler, the work utilizes live-action technique and natural light to maintain a clean aesthetic, focusing on a grounded, conversational narrative.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Telecommunications
Color
Pure White
Medium Grey
Navy
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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