Atlassian: The Contract Zach Woods and Jira
Brand
Date
Nov 2025
Description
Atlassian’s latest campaign for Jira, titled The Contract, features actor Zach Woods in a series of live-action spots that highlight the software’s utility. Captured with a cinematic approach, the production leans into a clean, domestic aesthetic that focuses on direct-to-camera performance. The work utilizes natural light and a shallow depth of field to ground the comedic narrative within a residential setting. Directed and produced by Epoch Films, the project features post-production work by Nomad - US and Meticulous Timing, with sound design by Field Day Sound.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Living Room
Context
TVC / TV Commercial
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