AT&T: Gabby Douglas
Brand
Date
Jun 2023
Description
AT&T features Olympic gymnast Gabby Douglas in this commercial campaign, capturing the energy of a bustling multi-level shopping mall. The film moves through an open architectural atrium, highlighting shoppers near indoor fountains and storefronts to ground the narrative in a high-traffic environment. Executed through live-action techniques, the project leans into a clean, horizontal visual style. Graphic overlays are integrated throughout the footage to connect the mall setting with AT&T services, leveraging natural indoor lighting to maintain a bright, high-clarity aesthetic.
Style
Horizontal, Commercial, Clean
Industries
Background
Shopping Mall
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.