Ask Phill

May 2024

This brand identity project for Ask Phill establishes a digital-first visual language tailored for the apps and digital platforms sector. The identity leverages bold typography and a high-contrast color palette, primarily utilizing red and white to create a distinct, modern presence across web interfaces and motion graphics. The system integrates minimalist UI illustration and vector-based iconography, resulting in a cohesive grid-based layout that scales across various screen formats. Featuring graphic design by Analogue, the project emphasizes clarity and modularity through dynamic UI elements and layered information cards. Throughout the various assets, the design leans into clean graphic compositions that prioritize readability and interactive brand storytelling. The execution spans both static imagery and motion graphics, maintaining a consistent aesthetic that highlights digital agency capabilities and e-commerce-focused design systems.

Horizontal, Commercial, Graphic

Apps & Digital Platforms