Armani Prive
Orange Mediterranee
Brand
ProjectOrange Mediterranee
Date
Mar 2026
Description
Armani Prive explores the olfactory profile of Orange Mediterranee through this short-form fragrance campaign. The production centers on the product packaging, layering it with botanical details and citrus-inspired textures to establish the scent's identity. Creative direction and agency services for the project were led by James McClintock, who also oversaw the post production and VFX. The film utilizes a cinematic visual language, incorporating warm tones and smooth transitions to bridge live-action photography with graphic silhouette overlays.
Style
Horizontal, Cinematic, Warm
Techniques
VFX / visual effects
Industries
Fragrance
Color
Camel
Jet Black
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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