Ariel

The Big One

Brand

Date

Jan 2025

Description

Ariel presents 'The Big One', a commercial campaign focused on the laundry brand's latest pod release. The production leans into humorous, live-action storytelling to highlight stain removal capabilities across a variety of messy, high-stakes environments. Moving between a domestic kitchen, a restaurant, and an outdoor farm setting, the narrative follows a character experiencing a series of exaggerated spills and mishaps. The visuals prioritize a raw, authentic aesthetic to contrast the inevitable stains with the cleaning result. Fresh Film leads the production for this campaign, emphasizing a comedic tone through practical, scenario-based filming.

Style

Humorous, Horizontal, Commercial, Raw

Industries

CPG / Packaged Food

Color

Pure White

Beige

Jet Black

Background

Living Room

Context

TVC / TV Commercial

Associated creatives

Fresh FilmProduction

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Ariel

The Big One

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