Ariel: The Big One
Brand
Date
Jan 2025
Description
Ariel's campaign for The Big One laundry pods features a series of comedic, high-stakes mishaps ranging from kitchen spills to outdoor accidents. The narrative contrast between messy, stained clothing and clean garments serves to highlight product performance within the CPG sector. Produced by Fresh Film, the live-action spot utilizes a humorous tone and raw production techniques to ground the exaggerated scenarios in physical reality. The project presents a clear product-focused narrative through a succession of domestic and outdoor environments.
Style
Humorous, Horizontal, Commercial, Raw
Industries
Color
Pure White
Beige
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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