Arena Homme +

Nov 2025

Captured by photographer Alasdair McLellan, this editorial series for Arena Homme + traverses the evolution of Giorgio Armani and Emporio Armani through a contemporary lens. The feature leans into a documentary-style aesthetic, alternating between high-contrast monochrome studio portraiture and candid, grit-inflected outdoor sequences. Fashion editor Max Pearmain leads the creative direction, curating archival pieces that highlight structured tailoring, layered knitwear, and playful proportions. The imagery often utilises analogue film to ground the subjects—led by model Max Knott—in an intimate, tactile atmosphere, whether posing against urban fences or standing before clean, neutral backdrops. Technical execution relies on natural light to define texture and form, supported by grooming from hair stylist Tom Wright and makeup artists Lynsey Alexander and Mel Arter. Casting by Piotr Chamier brings a youthful, relaxed energy to the project, emphasising a blend of classic menswear heritage and modern street culture.

Editorial, Vertical, Monochrome

Natural light

Editorial