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Aqua Carpatica

Purity Test (Case Study)
Brand
Aqua Carpatica
ProjectPurity Test (Case Study)
Date

Dec 2024

Description

Cohn&Jansen JWT explores the intersection of agricultural practice and groundwater quality in this documentary-style case study for Aqua Carpatica. The film, titled Purity Test, details the impact of intensive farming on water sources through a sequence that contrasts industrial crop dusting with rural, manual water collection. The project employs a monochrome palette and desaturated cinematography to highlight the textures of soil, liquid movement, and bottling infrastructure. By integrating technical chemical formulas as on-screen overlays, the production frames the narrative around the path of nitrates in the water cycle, moving from scientific observation to the realities of local water access.

Style

Documentary, Horizontal, Desaturated, Monochrome

Techniques

Slow motion

Industries

Beverages

Color
Charcoal
Pure White
Background

Agricultural Land

Context

Brand Film / Corporate Video

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