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Aqua Carpatica Purity Test (Case Study) 2024

About

This black and white case study video for Aqua Carpatica, titled Purity Test and created by agency Cohn&Jansen JWT, explores the environmental impact of intensive farming and chemical fertilizers on groundwater quality. The sequence moves from aerial shots of agricultural crop dusting to close-ups of soil, water droplet absorption, microscopic bubble reactions, and rural water sources. Text overlays highlight chemical formulas such as Nitrates NO3 and NO3 plus H2O to illustrate contamination pathways. Later segments show a young child playing with a water pump, manual hand pumps filling buckets, stone water fountains, and automated bottling lines. The monochrome cinematography emphasizes textures of soil, water movement, and industrial processing.

Brand

Aqua Carpatica

Project

Aqua Carpatica Purity Test (Case Study) 2024

Keywords

crop dusting aircraftcrop dustingaircraftagricultural landfarm fieldwater pumpchild at water pumpwater sourcebottling line

Credits

Cohn&Jansen JWT
Agency / Creative

Styles

DocumentaryHorizontalDesaturatedMonochrome

Techniques

Slow motion

Industries

Beverages

Background

Agricultural Land

Context

Brand Film / Corporate Video
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