Apple: Pink
Brand
Date
Nov 2023
Description
This vertical commercial spot for Apple, titled 'Pink,' focuses on an outdoor urban installation centered around the brand's smartphone. The footage utilizes drone-led camera movements to capture warped reflections against metallic surfaces, drawing attention to a glass structure filled with spheres in various pink tones. The project features live-action techniques with a minimalist visual approach. TBWA Media Arts Lab Los Angeles provided creative direction for the campaign, with production support from Origiful.
Style
Vertical, Commercial, Warm, Minimalist
Techniques
Drone footage
Industries
Color
Blush
Bubblegum
Medium Grey
Background
Public Square
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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