Apple: On with the Show
Brand
Date
Nov 2023
Description
Apple explores the intersection of mobile utility and high-end production with its On with the Show campaign. The project highlights a series of post-apocalyptic set pieces, contrasting raw wasteland aesthetics with the controlled environment of a professional studio. The production balances live-action technique with technical rig work, showcasing the use of an iPhone alongside traditional film equipment like wind machines and complex lighting arrays. This BTS documentation captures the shift between harsh studio illumination and atmospheric golden-toned environments, framing the integration of mobile capture within a cinematic workflow.
Style
Horizontal, Cinematic, Clean
Techniques
3D render / CGI
Industries
Color
Charcoal
Beige
Jet Black
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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