Apple On with the Show 2023

About

This behind-the-scenes video captures the production process for Apple's On with the Show campaign. The footage cuts between gritty post-apocalyptic wasteland set pieces featuring actors in costume and the live studio environment where crew members operate professional lighting, wind machines, and an iPhone mounted to a rig. The lighting varies between harsh studio setups and atmospheric golden tones. The production demonstrates professional filmmaking techniques combined with mobile device capture.