Apple Music: H.E.R. - Back Of My Mind

Jul 2021

Apple Music presents a cinematic music video for H.E.R.’s project, Back Of My Mind. The film captures a series of intimate vignettes, tracking the artist through atmospheric, textured environments including a wood-paneled dressing room and a dimly lit hotel space. The visual narrative utilizes a warm, moody lighting palette and a shallow depth of field to ground the live-action technique. Production design leans into retro aesthetics, employing reflective surfaces and deliberate framing that shifts between sweeping wide shots and focused close-ups on the artist's performance. The project was produced by Scheme Engine, who also oversaw the music, sound, and post-production work.

Horizontal, Cinematic, Moody, Warm

Hallway

Music Video