Apple: iPhone 13 Reveal
Brand
Date
May 2025
Description
The iPhone 13 reveal for Apple presents a technical exploration of the device through high-end CGI rendering. The film leans into atmospheric, low-key illumination to isolate and detail the internal architecture of the smartphone, focusing specifically on lens assemblies and mechanical components. Produced with an emphasis on cinematic pacing and a futuristic aesthetic, the animation utilizes a dark color palette and metallic textures to highlight the device's engineering. Sound design by The Crystal Creative underscores the precision of the sequence, which was developed in-house at Apple.
Style
Horizontal, Cinematic, Futuristic
Techniques
Animation, 3D render / CGI
Industries
Color
Jet Black
Silver
Background
3D Rendered Scene
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.