Apple: Get Ready
Brand
Date
Jan 2024
Description
Apple's Get Ready campaign is a dynamic video montage that explores the concept of preparation through a rapid sequence of iconic characters donning gear. From goggles and helmets to visors and masks, the project captures the ritual of transformation across a variety of cinematic environments. Directed by Visie Admin, the film utilizes live-action technique and cinematic framing to build momentum, featuring a diverse range of character interactions. The edit is supported by sound design from Devo, with creative input provided by Apple and WORK USA.
Style
Horizontal, Action, Cinematic
Industries
Context
Brand Film / Corporate Video
Associated creatives
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