Apple: Baby Face
Brand
Date
Jan 2024
Description
Apple showcases the portrait capabilities of the iPhone 15 in this commercial spot, Baby Face. The project leans into a clean, commercial aesthetic, utilizing live-action technique to capture a series of close-up portraits of an infant. Integrating natural indoor lighting, the film alternates between high-definition action and smartphone screen overlays. These graphic interface animations detail the functionality of the device's camera. The campaign was developed in partnership with agency and creative team TBWA Media Arts Lab Los Angeles.
Style
Vertical, Commercial, Action, Clean
Techniques
Slow motion
Industries
Color
Olive
Chocolate
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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