Apple: Apple "Run Baby Run"
Brand
Date
Sep 2022
Description
This commercial campaign for Apple, titled 'Run Baby Run,' captures an energetic toddler navigating a domestic environment with a smartphone. The project leans into a lively, candid narrative, employing handheld camera work to maintain an intimate scale throughout the fast-paced sequence. Developed by Apple, the spot makes use of warm indoor lighting to emphasize the textures of the residential setting. The execution features post-production and visual effects from Trim Editing and Blacksmith, utilizing live-action techniques and a cinematic aesthetic to deliver a continuous, engaging flow.
Style
Horizontal, Cinematic, Warm
Techniques
Analogue / film
Industries
Color
Chocolate
Forest Green
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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