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·AirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation

Apple

AirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation

Brand

Apple

ProjectAirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation

Date

Jun 2026

Description

Apple features Vini Jr. in this commercial spot for the AirPods Pro 3, highlighting the device's Active Noise Cancellation capabilities. The film follows the athlete as he moves through a series of distinct environments, shifting from a quiet, wood-paneled interior to a bustling hotel corridor and an urban alleyway. Directed through Apple Marcom and produced by Reset, the creative leans into dynamic handheld cinematography and a warm cinematic grading to bridge the gap between music immersion and physical movement. The production utilizes live-action techniques to emphasize the earbuds within everyday spaces, supported by post-production work from Max Cooper and color grading by Royal Muster. Sound design for the project was managed by Skywalker Sound.

Style

Vertical, Commercial, Action, Cinematic, Warm

Industries

Consumer Electronics

Color

Pure White

Jet Black

Background

Hotel Lobby

Context

TVC / TV Commercial