Apple: 1984
Brand
Date
Jan 2024
Description
The Apple '1984' commercial, conceived by agency TBWA Chiat Day NY and produced by Fairbanks Films, serves as a seminal piece of brand communication. The production utilizes a cinematic approach, drawing on low-key / chiaroscuro lighting to construct its distinct Orwellian atmosphere. Captured through analogue / film techniques, the work leans into a desaturated aesthetic to define its bleak industrial setting. The narrative follows a protagonist navigating a series of gray, institutional tunnels before confronting the centralized display, grounding the project in a rigid, high-contrast visual language.
Style
Horizontal, Cinematic, Desaturated, Warm, 1980s
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Color
Navy
Charcoal
Background
Warehouse
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.