Aplo: Brand Identity
Brand
Date
Jun 2022
Description
GoodLove delivers a comprehensive brand identity for fintech firm Aplo, blending institutional precision with surreal, digital-first visual language. The identity centres on clean typography and minimalist layouts that span digital product interfaces, print collateral, and environmental signage. The project leans into a 3D render and CGI-heavy aesthetic, juxtaposing raw, tactile mineral surfaces with futuristic desert landscapes. Motion graphics, executed in a high-contrast monochrome palette, extend the brand's reach into animated digital spaces.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Pure White
Associated creatives
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