Aplo
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2022
Description
The brand identity for Aplo, developed by GoodLove, centers on a minimalist aesthetic that bridges professional finance with surreal digital elements. The design system features clean typography and custom geometric layouts, applied across digital interfaces, printed brand books, and physical signage. Execution utilizes a mix of 3D render and CGI techniques to contrast sleek, modern technology against raw, tactile textures like stone and water. Motion graphics incorporate monochromatic motifs and subtle framing elements to maintain a coherent look across both static and animated brand collateral.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Color
Pure White
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