AOK
Krebsvorsorge
Jan 2025
AOK launches its 'Krebsvorsorge' initiative through this dynamic music video campaign, focused on public awareness for health screenings. The production leans into a high-energy aesthetic, pairing expressive musical sequences with a central performance that moves across a series of stylized, monochromatic sets. Developed by agency Ressourcenmangel GmbH, the visual identity is anchored by bold green branding elements and dramatic lighting. The project utilizes a cinematic, live-action technique, incorporating choreography and motion to communicate its message. Production and VFX were handled by Cobblestone Filmproduktion GmbH, with music and sound design provided by AHOImusic.
Horizontal, Action, Cinematic, Neon
Public Awareness
Set-dressed
Brand Film / Corporate Video