AnOther Man China: Photography by Yu Cong
Brand
Date
May 2025
Description
AnOther Man China presents a fashion editorial feature lensed by photographer Yu Cong, starring model Baptiste Radufe. The series navigates a range of portraiture styles, oscillating between candid, high-contrast monochrome imagery shot inside a vehicle and deliberate, clean studio compositions. Working with fashion editor Mia Shen, the production leans into an analogue film aesthetic. The technical execution prioritizes strong directional lighting and heavy grain to build texture, creating a distinct visual rhythm across the vertical frames.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film
Color
Jet Black
Context
Editorial
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