Home
·Projects
·anOnlyChild
·2025
·Spring 2025 Ad Campaign

Model standing against red brick building corner wearing white quilted bomber jacket, white shorts, and dark feathered mules.

Black woman walking outdoors wearing a black pleated tunic top and wide-leg trousers for anOnlyChild Spring 2025 ad campaign.

Model wearing a black pleated dress and wide trousers crossing a street for anOnlyChild

Model wearing dark zip-up jacket and wide grey trousers standing on a city sidewalk for anOnlyChild Spring 2025 Ad Campaign.

Model in white long-sleeve top and dark pleated skirt walking down concrete outdoor stairs

Model wearing a white blouse and dark trousers posing on a New York street next to a red box and traffic light

Model standing on a pedestrian crosswalk wearing a white jacket, shorts, patterned neck scarf, and feathered heels, framed through a street pole

Model in light blue denim jacket and matching wide-leg trousers walking on a dark city street at night.

Model wearing a blue athletic tracksuit running across an asphalt street with a manhole cover near a utility pole.

Model in black hoodie and wide pants standing on a cobblestone street with parked cars for anOnlyChild

Figure in dark hooded sweatshirt and trousers walking across a city crosswalk with parked cars and brick building in the background

Model standing on a city street at night wearing a loose black sweatshirt and matching trousers for anOnlyChild

Model in black hoodie and wide trousers walking on a cobblestone street for anOnlyChild

Model wearing a gold satin dress walking past a railing at dusk with motion blurred light streaks in the background.

Model wearing a brown leather jacket and dark skirt walking across a city crosswalk

Model with light blue hair wearing olive green shirt and skirt walking across a city crosswalk for anOnlyChild

anOnlyChild Spring 2025 Ad Campaign 2025

About

For the anOnlyChild Spring 2025 campaign, creative director Maxwell Osborne explores the friction between high-fashion luxury and the kinetic energy of metropolitan life. Captured by photographer Tyler Joe, the imagery moves beyond traditional lookbook constraints, leaning into a reportage style that highlights the architectural drape of the collection against the gritty, lived-in textures of city streets. Throughout the series, the styling by Ronald Burton III emphasizes oversized silhouettes, accordion pleating, and technical piping, creating a visual rhythm that feels both deliberate and spontaneous. The campaign makes masterful use of natural light, transitioning from the crisp, bright clarity of midday street scenes to the high-contrast, cinematic atmosphere of urban nightscapes. Through clever use of live-action techniques and long-exposure motion blur, the work bridges the gap between commercial editorial and street-level storytelling. Casting director Trevor Swain anchors the project with a diverse ensemble that commands the sidewalk, imbuing the brand's minimalist, avant-garde aesthetic with a grounded, human sensibility. By integrating the brand's identity directly into the composition of the frame, the campaign solidifies anOnlyChild as a label that thrives in motion, transforming ordinary urban crosswalks and brick facades into the perfect backdrop for contemporary luxury fashion. It is an exercise in editorial minimalism, where the garment and the environment exist in a seamless, fluid conversation.