Animale: Animale Mother's Day 2024 Campaign

May 2024

Animale’s Mother’s Day 2024 campaign presents a sophisticated editorial series centered on high-fashion portraiture. Photographed by Bruna Castanheira, the campaign utilizes low-key lighting and dramatic chiaroscuro techniques to establish a moody, high-contrast aesthetic against a signature deep red monochromatic backdrop. The imagery focuses on clean tailoring, rich fabric textures, and sculptural compositions, punctuated by metallic gold accessories. The project features casting by Bill Macintyre and makeup artistry by Helder Rodrigues, which emphasizes a polished and striking visual narrative across both portrait and group configurations. With model Sheila Bawar leading the talent, the campaign leans into a refined, editorial style that balances vibrant crimson tones with sharp, architectural poses.

Editorial, Vertical, Moody

Coloured Seamless

Advertising Campaign