Angel Bay

Smashing It

Brand

Date

Feb 2025

Description

Angel Bay’s commercial project, Smashing It, captures the preparation of burgers within a domestic kitchen environment. The film leans into a cozy, everyday atmosphere, focusing on the tactile process of assembling a meal from slicing fresh vegetables to searing patties in a cast-iron skillet. Produced by Supernormal with creative work from the agency Multipled, the spot utilises warm natural light to ground the scene in an inviting, residential setting. The live-action commercial highlights the preparation process through an authentic lens, maintaining a consistent color palette that complements the kitchen's wood-paneled interior.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Camel

Chocolate

Background

Kitchen

Context