Angel Bay: Smashing It
Brand
Date
Feb 2025
Description
Angel Bay’s commercial spot, Smashing It, captures the preparation of a meal in a sunlit, domestic kitchen setting. The live-action project centers on the assembly of burgers, highlighting the process from slicing fresh vegetables to searing patties in a cast-iron skillet. Developed with agency Multipled and production house Supernormal, the film leans into a warm aesthetic. Through the use of natural light and an inviting color palette, the creative execution emphasises a cozy, everyday atmosphere within the home.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Camel
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.