Amazon: Yikes
Brand
Date
Nov 2023
Description
Amazon promotes its Black Friday deals through a conversational commercial featuring former NFL star Tony Gonzalez. The production, set against a clean white backdrop, uses a direct studio-based interview format to connect football history with the brand’s holiday shopping event. Captured with a focus on natural light, the spot leans into a straightforward, live-action technique. The presentation maintains a horizontal commercial framing, highlighting the interaction between Gonzalez and the presenter.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Beige
Background
White Seamless
Context
TVC / TV Commercial
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