Amazon: Why Don't You
Brand
Date
May 2023
Description
Amazon's commercial campaign, 'Why Don't You,' is a live-action production developed by 72andSunny LA and MJZ. The narrative centers on a series of urban interactions, including a character in a horse mask navigating a sidewalk and reflective street-level encounters. Technically, the project leans into natural outdoor lighting to ground its scenes in a warm, commercial aesthetic. It features contributions from UNION and Company 3 LA across the post-production and VFX process.
Style
Horizontal, Commercial, Warm
Industries
Color
Chocolate
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
Associated creatives
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