Amazon: The Roots | Amazon Holidays Making Of
Brand
Date
Dec 2025
Description
This behind-the-scenes feature documents the production process for Amazon’s holiday campaign. The footage provides a look at the collaborative environment on set, documenting the preparation required for a large-scale commercial shoot. Captured in a documentary style, the video showcases the workflow between the production teams from Caviar LA and The Roots Production Service. The edit highlights various stages of the project, from wardrobe fittings and costume adjustments to technical rehearsals and on-set lighting setup.
Style
Documentary, Horizontal, Action, Clean
Techniques
Natural light
Industries
Color
Charcoal
Pure White
Jet Black
Background
Office
Context
Backstage / Behind the Scenes
Associated creatives
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