Amazon
The Good, the Bad, and the Ouchy | What's in My Bag
Brand
Date
Feb 2026
Description
Amazon explores the contents of a rugged saddlebag in this commercial spot, The Good, the Bad, and the Ouchy. The narrative follows a protagonist in a desert environment, pairing a western-inspired aesthetic with the presentation of everyday items. The production, supported by Max Cooper, captures the subject against an arid, rocky landscape under natural light. The piece utilizes a vertical format, incorporating live-action capture techniques to ground the product review within an outdoor, cinematic setting. Post-production and sound design were provided by Pariah, Company 3 LA, and Concret Form.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Color
Chocolate
Crimson
Background
Desert
Context
Advertising Campaign, Social Media / Short Form Video
Associated creatives
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