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Amazon: The Good, the Bad, and the Ouchy | GRWM

Brand
Amazon
Date

Feb 2026

Description

Amazon debuts a playful campaign titled 'The Good, the Bad, and the Ouchy,' a series of vertical social assets that lean into a Western-inspired aesthetic. The project features a man in classic Western attire navigating a desert landscape for a 'get-ready-with-me' style sequence centered around a train heist narrative. Produced by Max Cooper, the film uses a cinematic, live-action technique to highlight the platform's delivery services. The aesthetic is defined by the use of natural light and the warm tones of the golden hour, while the pacing is driven by bespoke sound design from Concret Form. Post-production and VFX were managed by Pariah and Company 3 LA, with additional work from EXILE.

Style

Humorous, Vertical, Cinematic, Golden Hour

Techniques

Natural light

Industries
E-commerce Platforms
Color
Jet Black
Crimson
Camel
Background

Desert

Context

Social Media / Short Form Video

Associated creatives

Pariah
PariahPost Production / VFX
Concret Form
Concret FormMusic / Sound
Max Cooper
Max CooperProduction
EXILE
EXILE
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