Amazon
The Good, the Bad, and the Ouchy | GRWM
Brand
Date
Feb 2026
Description
Amazon’s ‘The Good, the Bad, and the Ouchy’ is a vertical, live-action campaign that leans into a playful western motif. The narrative follows a character in period-appropriate attire as he navigates a humorous, high-stakes train heist routine. Produced by Max Cooper, the film captures the protagonist in a desert environment, utilizing cinematic lighting during the golden hour to frame his interaction with a delivery package. The piece integrates professional post-production and VFX from Pariah and Company 3 LA, with sound design by Concret Form to round out the aesthetic.
Style
Humorous, Vertical, Cinematic, Golden Hour
Techniques
Natural light
Industries
E-commerce Platforms
Color
Jet Black
Crimson
Camel
Background
Desert
Context
Social Media / Short Form Video
Associated creatives
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