Amazon: Superbowl 2022
Brand
Date
Apr 2023
Description
This commercial for Amazon, produced for the 2022 Super Bowl, features Scarlett Johansson and Colin Jost in a series of domestic vignettes. The narrative highlights the integration of smart home voice assistant technology within contemporary living spaces, utilizing a live-action technique to ground the comedic scenarios in everyday settings. The production leans into a clean, horizontal visual aesthetic, emphasizing the interior design of the residential environment through soft, natural lighting. By focusing on the interplay between the talent and their surroundings, the spot illustrates the platform’s utility within the home.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Medium Grey
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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