This commercial for Amazon, produced by Blink Digital, highlights the connection between daily commuting habits and digital audio consumption. The film utilizes a mix of sweeping drone footage to survey the scale of Mumbai’s traffic alongside intimate, street-level close-ups of individuals interacting with their audio devices.
Throughout the spot, bold on-screen typography contextualizes the narrative by surfacing data regarding local radio listenership and commute times. The project serves as a promotional piece for Amazon Prime Day and Amazon Specials, leaning into a direct, information-led aesthetic.
