Amazon: Show Hole
Brand
Date
Nov 2024
Description
Amazon presents 'Show Hole', a commercial spot that explores the experience of scrolling through streaming content. The narrative follows a man navigating a surreal, shifting environment where television guide elements and posters manifest as floating interface components. The production utilizes live-action technique paired with VFX to blend a realistic bedroom setting with an abstract, mist-filled void. The cinematography focuses on dramatic cinematic lighting and low-key grading to anchor the character within the digital landscape.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Color
Golden Yellow
Charcoal
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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