Amazon: Robocats
Brand
Date
Jan 2023
Description
Amazon debuts its 'Robocats' campaign, a musical commercial for the Black Friday and Cyber Monday shopping season. The project features an ensemble cast performing comedic numbers that contrast competing holiday deals, set against a backdrop of retro-futuristic stage designs and cozy winter knitwear. Produced by Caviar London, the film utilizes live-action techniques to blend theatrical staging with synchronized choreography. The soundscape, composed by Mophonics, supports the humorous lyrical exchanges, while post-production and VFX work by The Den Editorial integrate the rhythmic, musical flow of the performance.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.