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Amazon

Rash Core
Brand
ProjectRash Core
Date

May 2026

Description

Amazon presents 'Rash Core,' a narrative-driven advertisement that explores a tense camping scenario. The project utilizes a live-action technique to capture an intimate, outdoor sequence, leaning into a moody aesthetic through deliberate, dim lighting choices. The production was helmed by Anonymous Content, with post-production efforts led by Max Cooper and Arcade Edit. Sound design, which reinforces the suspense of the scene, was provided by Lime Studios.

Style

Vertical, Cinematic, Moody

Industries

Apps & Digital Platforms

Color
Navy
Jet Black
Background

Set-dressed

Context

TVC / TV Commercial

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