Amazon: Rainforest Fire Channel
Brand
Date
Mar 2023
Description
Amazon highlights environmental awareness in the 'Rainforest Fire Channel' campaign. Created by Zulu Alpha Kilo, the project employs a live-action technique to juxtapose a traditional, warm indoor fireplace setting against footage of active deforestation. The commercial utilizes a cinematic aesthetic to deliver a message regarding the conservation of the Amazon rainforest. The production, supported by UM, directs viewers to further information regarding the cause.
Style
Horizontal, Cinematic, Warm
Context
Advertising Campaign, Brand Film / Corporate Video
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