Amazon Prime
Pat Cummins' tries stand-up comedy | ICC Men's T20 World Cup 2026
Brand
Date
Jan 2026
Description
Amazon Prime promotes the ICC Men's T20 World Cup 2026 with a commercial spot featuring Australian cricketer Pat Cummins. The project leans into a narrative shift, placing the athlete on a stage to perform stand-up comedy. Produced by Rabbit with creative led by Leo Australia, the live-action video utilizes warm lighting and a stage setting to mirror a traditional comedy club atmosphere. The Editors handled post-production for the spot.
Style
Horizontal, Commercial, Warm
Industries
Streaming Platforms
Color
Camel
Jet Black
Pure White
Background
Bar
Context
Social Media / Short Form Video
Associated creatives
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