Amazon Prime
It's on Prime - BTS
Brand
ProjectIt's on Prime - BTS
Date
Jul 2026
Description
This behind-the-scenes feature documents the production of the Amazon Prime commercial for the 'It's on Prime' campaign. The footage provides a look at the technical execution behind the live-action sequences, showcasing the interplay between practical effects and digital post-production. Captured on a soundstage, the project integrates professional lighting setups with CGI visual effects to build its action-oriented narrative. The work highlights the scale of the production through the lens of a delivery-focused sequence involving elaborate prop design.
Style
Horizontal, Action, Cinematic, Clean
Techniques
VFX / visual effects
Industries
Streaming Platforms
Background
Set-dressed
Context
Brand Film / Corporate Video
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