Amazon: Prime Day – What’s Next Ft. LeBron James
Brand
Date
Jun 2025
Description
Amazon highlights its Prime Day offerings in this campaign featuring LeBron James. The narrative follows the athlete as he navigates a press conference, balancing media commitments with real-time deal discovery via his smartphone. Produced by Hungry Man US, the film utilizes live-action technique to pivot between the high-pressure environment of the press podium and personal vignettes, including a barbershop and hibachi restaurant. The production leans into a cinematic aesthetic, defined by warm interior lighting and polished framing.
Style
Horizontal, Cinematic, Clean
Industries
Color
Jet Black
Background
Office
Context
TVC / TV Commercial
Associated creatives
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