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Amazon: Ponle una sonrisa a tu negocio

Brand
Amazon
Date

Jul 2025

Description

This Amazon commercial campaign, titled 'Ponle una sonrisa a tu negocio', highlights the operational side of e-commerce for independent entrepreneurs. The footage tracks small business owners as they navigate seller tools and logistics interfaces, capturing the daily rhythms of shop management through a polished, commercial lens. Produced with the support of Oruga Cine and creative direction from the team at Globant GUT, the project leans into a warm and clean visual aesthetic. The use of natural light across various studio and retail environments emphasizes a productive atmosphere, while the integration of shipping and dashboard screens grounds the narrative in the functional reality of online retail.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries
E-commerce Platforms
Background

Office

Context

TVC / TV Commercial

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