This Amazon commercial campaign, titled 'Ponle una sonrisa a tu negocio', highlights the operational side of e-commerce for independent entrepreneurs. The footage tracks small business owners as they navigate seller tools and logistics interfaces, capturing the daily rhythms of shop management through a polished, commercial lens.
Produced with the support of Oruga Cine and creative direction from the team at Globant GUT, the project leans into a warm and clean visual aesthetic. The use of natural light across various studio and retail environments emphasizes a productive atmosphere, while the integration of shipping and dashboard screens grounds the narrative in the functional reality of online retail.
