Amazon: Pawstruck
Brand
Date
Aug 2023
Description
Amazon profiles Pawstruck founder Kyle Goguen in this documentary-style commercial, detailing the growth of his pet treat and chew business. The narrative moves through personal spaces, including a family living room and home office, before transitioning to the practical reality of warehouse operations and packaging lines in Great Bend, Kansas. The project features creative development by Walrus and production by Raucous, employing a clean live-action technique to capture the brand's operational journey. Post-production and sound design services were provided by Big Sky Edit, Nice Shoes, and Sound Lounge.
Style
Documentary, Horizontal, Commercial, Clean
Industries
Context
TVC / TV Commercial
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