Amazon: Not Everything Makes the Cut
Brand
Date
Feb 2020
Description
Amazon's commercial project, 'Not Everything Makes the Cut,' unfolds within a bustling, contemporary office cafeteria. The live-action narrative features colleagues in a professional environment, accented by a prominent illuminated brand logo and a living green wall. Developed by agency Lucky Generals with production from Hungry Man US and editorial work by The Den Editorial, the campaign leans into a clean, workplace-focused aesthetic. The visual approach captures a grounded tone through natural, ambient lighting.
Style
Horizontal, Commercial, Clean
Industries
Color
Charcoal
Beige
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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