Amazon
Moving Day
Brand
ProjectMoving Day
Date
Feb 2025
Description
Amazon presents 'Moving Day', a narrative-driven brand campaign following a family’s relocation from an urban neighborhood to a coastal residence. The film captures the transition through the perspective of a teenage son, moving from city skateparks to beachside paths as the family settles into their new environment. Produced by Academy Films with creative direction from adam&eveDDB, the spot employs a cinematic live-action technique to ground the story. Post-production and VFX were handled by Untold Studios, with sound design and music by 750mph and Twenty Below Music.
Style
Horizontal, Cinematic
Industries
Apps & Digital Platforms
Color
Charcoal
Navy
Background
Street
Context
TVC / TV Commercial
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