Amazon: Moving Day
Brand
Date
Feb 2025
Description
Amazon's Moving Day campaign follows a family as they transition from a dense city neighborhood to a coastal residence. The film tracks the logistical and personal aspects of the relocation, beginning with the loading of moving boxes in an urban setting before shifting to the quiet landscape of a new home by the ocean. Developed by agency adam&eveDDB and produced by Academy Films, the work utilizes live-action technique to document the teenager's adjustment, contrasting city skate culture with new environments like sandy beaches and wooded trails. The cinematic film explores the narrative of domestic transition.
Style
Horizontal, Cinematic
Industries
Color
Charcoal
Navy
Background
Street
Context
TVC / TV Commercial
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