Amazon: Mind Reader
Brand
Date
Apr 2023
Description
Amazon presents 'Mind Reader,' a campaign for its smart home technology platform. Featuring Scarlett Johansson and Colin Jost, the commercial places the duo in a domestic living room to demonstrate voice-activated device capabilities. Produced by Hungry Man US, the project utilizes a live-action technique to capture the interaction within a modern, light-filled interior. The execution balances a narrative approach with clean color grading to frame the technology within a natural home environment.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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