Amazon

Apr 2026

This public awareness campaign for Amazon, titled 'Mastitis Core,' provides a focused look at the realities of maternal health management. The film centres on an intimate, nighttime scene of a mother caring for her infant while using a mobile health application for symptom tracking. Produced by Anonymous Content, the spot utilizes a cinematic live-action technique to ground the narrative in a realistic, domestic setting. With a warm aesthetic and vertical framing, the piece captures a quiet moment of technical utility in a personal context. Post-production and VFX were led by Max Cooper, with editorial work from Arcade Edit and sound design by Lime Studios.

Vertical, Cinematic, Warm

Public Awareness

Bedroom

Brand Film / Corporate Video