Amazon
Mastitis Core
Brand
ProjectMastitis Core
Date
Apr 2026
Description
Amazon's public awareness project Mastitis Core addresses health management through a narrative lens. The spot depicts a quiet, late-night scene as a mother navigates a health application while caring for her infant. The film utilizes a cinematic, live-action technique to establish an intimate atmosphere. Production and post-production work were handled by Anonymous Content, Max Cooper, Arcade Edit, and Lime Studios.
Style
Vertical, Cinematic, Warm
Industries
Public Awareness
Color
Charcoal
Beige
Background
Bedroom
Context
Brand Film / Corporate Video
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