Amazon: Joy Ride

Brand

Date

Nov 2023

Description

Amazon presents 'Joy Ride,' a festive commercial spot that depicts a serene winter scene. Centered on three elderly women observing a sledding hill from a park bench, the film leans into a nostalgic aesthetic, utilising a cool color palette and cinematic lighting to ground the narrative in a quiet, seasonal atmosphere. The production features live-action techniques with a subtle grainy texture, framing the holiday setting through a reflective lens. The project was produced by Hungry Man US, with post-production and visual effects provided by The Mill US. Sound and music supervision were handled by Lime Studios and DLMDD, while Cabin Edit managed the project's editorial workflow.

Style

Horizontal, Cinematic, Grainy, Nostalgic

Color

Burgundy

Navy

Camel

Background

Park

Context

TVC / TV Commercial