Amazon: Robo Cats
Brand
Date
Mar 2023
Description
Amazon's Robo Cats campaign leans into a theatrical, comedic performance to highlight the distinction between Black Friday and Cyber Monday shopping windows. The project features an ensemble cast engaged in a musical exchange, with characters split between winter-inspired knitwear and retro-futuristic styling on a brightly lit studio set. The execution relies on live-action technique and humorous staging to frame the brand's retail offerings. Production was handled by Caviar LA, with editorial support from The Den Editorial.
Style
Humorous, Horizontal, Commercial, Retro
Industries
Event
Black Friday, Cyber Monday
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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