Amazon: Holiday DDA 2025 - Hideout
Brand
Date
Nov 2025
Description
Amazon presents its holiday campaign with the commercial spot 'Hideout,' an e-commerce platform retail piece that focuses on the domestic experience of seasonal shopping. The narrative follows a character interrupted by mobile notifications while in a pantry, capturing the shift in attention toward holiday deals. Produced with Hungry Man US and developed by the internal team at Amazon XCM, the work utilizes live-action technique and a matte, cinematic aesthetic to define the low-key environment. Post-production and VFX were managed by Shepherd VFX, JAMM, and Trafik, with editorial support from Cabin Edit and sound design by Lime Studios and Walker.
Style
Horizontal, Cinematic, Matte
Industries
Color
Navy
Off-White
Background
Hallway
Context
TVC / TV Commercial
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