Amazon: Good Man Brand
Brand
Date
Jun 2025
Description
Amazon presents a documentary-style campaign for Good Man Brand, focusing on an intimate roundtable discussion between founder Russell Wilson, Larry Estrada, and Richmond Hurd. The film explores themes of mentorship and character through candid dialogue within a loft-style studio setting. Executing a grounded aesthetic, the production leans into a grainy texture and analogue film technique. The live-action footage balances communal conversation with close-up portraits, utilizing natural lighting to maintain an honest atmosphere throughout the fashion-forward campaign.
Style
Documentary, Horizontal, Grainy, Clean
Techniques
Analogue / film
Industries
Color
Charcoal
Chocolate
Background
Office
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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