Amazon: Hangry Hour
Brand
Date
Nov 2023
Description
Amazon Fresh explores the rhythm of home cooking and social hosting in this commercial campaign, Hangry Hour. The narrative follows a protagonist through the cycle of grocery shopping, kitchen preparation, and the final outdoor gathering with friends. The production leans into a documentary aesthetic, utilizing natural light to frame the meal preparation process within both domestic and social settings. The live-action approach captures a clean, editorial tone that emphasizes the transition from task to leisure in a kitchen and dining environment. Production for the project was handled by Odelay Films.
Style
Documentary, Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Sage
Chocolate
Background
Kitchen
Context
TVC / TV Commercial
Associated creatives
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